Keel Get mine

Florida trades · $297 a month

A website that answers your phone when you can't.

Built for Florida plumbers, roofers, HVAC and electrical crews. It catches the calls you miss, texts the caller back in seconds, and puts every lead on your phone. $297 a month, nothing up front, cancel anytime.

See a real one

The part that costs money

It was never the website. It's the calls you miss.

You're under a house, or up on a roof, or elbow deep in a panel. The phone rings and you can't get to it. That person doesn't leave a voicemail. They call the next name on Google, and you never find out it happened.

  1. The phone rings

    You're on a job with both hands full.

  2. It rings out

    Most callers don't leave a voicemail. They don't wait.

  3. They call the next name

    The job goes to whoever picks up, and nobody tells you.

What $297 gets you

One system. It runs whether you're looking at it or not.

  • A real website

    Your photos, your real Google reviews, your service area, your license number. Written for the jobs you actually take, not a template with your logo dropped on it.

  • Missed-call text-back

    Somebody calls, you can't pick up, and they get a text from your business in seconds. So they wait on you instead of dialing your competitor.

  • Leads straight to your phone

    Every form on the site hits you as a text the second it comes in. No inbox to remember to check.

  • The review system

    After a finished job it asks that customer for a review. Reviews are what decide whether the next person calls you at all.

  • Google Business Profile

    Set up properly once: categories, services, service area, photos. Most people find you there before they ever see the site.

  • One page a month

    How many people called, where they came from, and what to do about it. Plain English, no dashboard to log into.

An example build

Here's the actual thing, built on a made-up plumber.

Bayshore Plumbing isn't a real company. It's the stand-in I build against, so the reviews and the phone number on it are invented and I'd rather say that than have you find out. Everything else is real: that's the layout, the speed, the tap-to-call and the way it reads on a phone that you'd get with your own name on it.

Poke around the example
An example Keel site for a fictional plumbing company, shown on a desktop browser and on a phone
Example build · Bayshore Plumbing is a stand-in business, and its reviews are made up.

The whole price

$297 a month Nothing up front. No setup fee.No contract. Cancel any month.

For most trade companies, one job covers it.

  • The site, built and hosted
  • Your own domain
  • Missed-call text-back
  • Lead alerts as texts
  • The review system
  • Google Business Profile setup
  • The monthly phone-ring report
  • Edits whenever you need them

What I won't promise: the top of Google. Nobody honest can. I build it right, I catch the calls you're losing, and I show you the numbers every month.

Show me mine first

Already sure? Start today

Later, and only if the report says so

Everything else is an add-on you'll never be pushed into.

These get offered when your monthly report actually points at them, at day 30 at the earliest. Most clients never need any of them, and the base package is not missing anything without them.

  • Google Business Profile rebuild

    $500 once

    The full rebuild when your profile audit comes back rough. Categories, services, photos, Q&A, review replies.

  • GEO Watch

    $300 a month

    Every month we check who ChatGPT and the other assistants actually recommend in your city, and ship one change if it isn't you.

  • Service area pages

    $300 to $500 a month

    One homepage can't rank for every job in every town. Fifteen to twenty new pages a month on your own domain, steered by what's already winning.

  • Reactivation campaign

    $250 a run

    One clean text campaign to customers who already know you. Consented lists only, opt-out on every message.

  • Managed domain

    $15 a month

    We register and manage it so it never lapses. You still own it, and you keep it if you leave.

It costs about fifteen dollars a year to buy a domain yourself, and that's the better deal if you don't mind the registrar account. We sell the managed one on never-lapsing, not on savings.

The questions everybody asks

Straight answers.

Is this AI?

The video on this page is, and I'll say so plainly. It's my real face and my real voice, cloned, and I wrote every word of it myself. Doing it that way is how this is $297 instead of $2,000. The site is real, and I'm a real person on the other end who answers every message.

I already have a website.

Most people do. The question isn't whether you have one, it's whether it rings your phone. Let me send you the video first. It'll show you what I found on yours and what I'd do differently, and you can decide from there. If you're happy with what you've got, you've lost nothing.

What's the catch on the free breakdown?

There isn't one, and I'll tell you why it works for me. Making it costs me a couple of dollars and about a minute, because the system does it. Talking twelve people into buying something sight unseen takes me weeks. So I'd rather just show you what I'd actually do for your business and let you decide.

I've been burned by a marketing company before.

Fair, most guys in the trades have. The difference is you're not buying a promise this time, you're looking at the finished thing before any money moves. No contract, no setup fee, and you can cancel any month. If it doesn't ring your phone, fire me.

Will it work in a small town?

Yes, it just scales with the town. Fewer people searching means fewer calls, but you've also got far less competition, so the calls that do happen are much easier to win. The maths stays the same, one job covers the month.

I get all my work from referrals.

That's the best kind of work and nothing here replaces it. But a referral checks you out before they call now. Somebody passes your name along and the first thing that person does is Google it. The site is what turns a passed-along name into an actual call.

How long until it's live?

Your video lands in a day or two. If you go ahead, the site is built and live on your own domain that week, and the text features get switched on inside your first thirty days.

Who owns the site and the domain?

You do, both of them. The domain is registered in your name and it goes with you if you ever leave.

The only thing I need from you

Tell me your business name. I'll send you the breakdown.

A short video, just about your business: what I found wrong with how you turn up online right now, exactly what I'd do about it, and what it costs. Free, and there's nothing to cancel if you'd rather not.

No card, no call, no contract. I'll text you once with the video and once more if you don't answer. That's it.

So I can text you the link. Nobody calls you.